Building a platform for change
We’re creating a scalable social impact platform that helps clubs deliver consistent, high-quality community outcomes and clearly demonstrate the difference they make.
Clubs reach every corner of NSW. By aligning and supporting that reach, we can strengthen community trust, improve outcomes, and reinforce the industry’s leadership role in creating positive social impact.
Our approach
Connect
Bringing clubs, communities and partners together
- Industry-wide campaigns that mobilise participation
- Stronger partnerships with government and the community sector
- Positioning clubs as trusted community hubs
Strengthen
Building capability and consistency across clubs
- Practical tools, training and guidance
- Toolkits, policies and staff capability uplift
- Sharing best practice and scaling what works
Support
Improving access to help, when it matters
- Referral pathways and frontline connections
- Partnerships with trusted organisations
- Focus on reach across metro, regional and remote communities
Social Impact Pillars - Year 1 Focus
Domestic & Family Violence Prevention
Through partnerships with expert organisations like Our Watch, and community partners including Escabags, DV Safe Phone and StandbyU Foundation, ClubsNSW is supporting a coordinated, industry-wide response to domestic and family violence. These partnerships give clubs access to specialist expertise and practical tools, helping the industry play a meaningful role in prevention, response and creating safer communities.
Youth Impact – PCYC Partnership
ClubsNSW is a proud partner of PCYC, with a strong collaborative relationship between the youth charity, the club industry’s peak body and its member clubs across the state.
Through the ClubGRANTS program, registered clubs have contributed close to $2 million to PCYC over the past five years.
ClubsNSW will continue to support communication and collaboration between registered clubs and PCYC, helping to promote and deliver programs focused on youth engagement, crime prevention and leadership development. Together, we are helping young people build skills, reach their potential and achieve their long-term goals.
Veteran Support
An emerging focus area, with groundwork currently underway through stakeholder engagement and insights gathering to shape a targeted, evidence-based program from 2026.
Purple Friday
Clubs United Against Domestic & Family Violence
Driving Real Action in Clubs
A statewide campaign mobilising clubs to take practical action on domestic and family violence — moving beyond awareness to real capability and support.
To participate, clubs committed to:
- Implementing a DFV workplace approach
- Training staff to respond safely
- Adopting or promoting DFV leave policies
- Activating their venue and community on the day
The Result of the Campaign
Purple Friday demonstrates what’s possible when the industry acts together: consistent action, stronger capability, and real support for communities.
Community & Sector Impact
- Clubs engaging directly with local frontline services
- Partnerships with DV Safe Phone, Escabags and StandByU Foundation
- Government and regulator engagement across multiple sites
- $15K donated to community partners through campaign activity
Visibility & Engagement
- 40K+ organic social impressions across campaign
- Nearly 750,000 people reached through media coverage
- Strong on-the-day engagement across clubs and communities
What Makes This Campaign Different
- Clear, simple model = strong statewide uptake
- Shift from awareness to action (policies, training, support)
- Positions clubs as safe, trusted community spaces
Our Partners
Have a question for the social impact team or need support?
Get in touch with ClubAssist.
Office Hours
Monday – Friday 9:00am – 5:00pm