Through a new partnership, member clubs will have direct access to Dina's complete uniform capability.
As part of the same family as Classic Sportswear, Dina combines corporate apparel expertise with deep experience in club merchandise, branding and apparel solutions, helping clubs deliver a consistent and professional look across staff uniforms, merchandise and lifestyle apparel.
With recognised credentials including ISO 9001, Sedex/SMETA, Modern Slavery governance and Supply Nation accreditation, clubs can rely on a trusted partner to deliver a seamless apparel solution while reducing administration and saving valuable time.
A partner who’s built this industry
Warren Carney transformed Classic Sportswear from a near-closure situation to the industry’s leading on-field and supporter apparel provider for NRL clubs — navigating unprecedented business disruption during COVID to establish market leadership in under three years.
That proven ability to scale operations, execute under pressure and build institutional compliance frameworks directly translates to how Dina partners with clubs — with the discipline and resilience of a leader who’s rebuilt a business from the ground up.
Dina sits alongside sister brand Classic Sportswear, already an official on-field and supporter apparel provider to NRL clubs, bringing unique insights into club identity, merchandise strategy and performance apparel that reach well beyond basic uniform supply.
The partnership creates a single-source solution: Corporate uniforms, club merchandise and lifestyle apparel all coordinated through one trusted, compliant partner.
What clubs get access to:
- Sourcing & compliance – ethical supply chains, quality assurance, governance
- Stock & inventory – forecasting, control, smart transition planning
- Online ordering – branded portals with SAP/Ariba integration
- Warehousing & logistics – national warehousing, pick/pack, direct delivery
- Decoration – in-house embroidery and embellishment
- Data & reporting – full visibility on spend and usage
- Custom programs – bespoke or off-the-rack ranges built for each workforce.
This partnership is part of Dina’s broader track record of outfitting some of Australia’s leading organisations, including NSW Health, Calvary Health, PCYC NSW, and elite sports teams across the NRL and Super Rugby.
From major corporate programs to specialised club applications, Dina delivers apparel that reflects identity, ensures compliance and maintains uncompromising quality.
“This is much more than a supply partnership,” Carney says. “It’s a chance to support clubs across NSW with a partner that understands the industry and has the capability to grow with them.”
About Dina Uniform Group
An Australian-owned uniform and apparel business delivering end-to-end solutions across corporate, healthcare, community and sporting sectors. Proudly Sydney-based and Australian-owned, Dina operates under ISO 9001 Quality Management, Sedex/SMETA compliance, Modern Slavery Policy, APCO membership, Supply Nation accreditation and Disney International Labor Standards certification – backed by comprehensive cyber security, business continuity and environmental sustainability governance. From concept to delivery, Dina builds uniform programs that deliver compliance, performance and lasting quality.
Learn more at dinauniformgroup.com.au
