June 2, 2026
2 min read
Apparel supplier Paladin’s Purple Friday merchandise has raised more than $14,000 for domestic and family violence support services.
The success of Purple Friday on 8 May was built on collective action from clubs, communities and partners who stepped up to support those affected by domestic and family violence.
This year, Paladin played a key role by supplying Purple Friday merchandise to clubs across the state, helping bring the campaign to life in venues, workplaces and communities.
As one of Australia’s leading custom teamwear and apparel suppliers, Paladin works with thousands of sporting organisations and community clubs, from grassroots through to elite national programs, making them a natural fit for a campaign of this scale.
Through the sale of branded merchandise, clubs were able to visibly show their support while contributing directly to frontline services. The results speak for themselves:
In total, 4797 items were sold, generating $14,689.50 in proceeds, all of which will be donated to ClubsNSW DFV community partners:
According to Michael Robertson, Director of Commercial Partnerships at Paladin, the Purple Friday collaboration was driven by a clear purpose.
“We were proud to partner with ClubsNSW on Purple Friday 2026 because domestic and family violence awareness is a cause worth standing behind,” Robertson said.
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As Purple Friday continues to grow, collaborations like this demonstrate what’s possible when the entire club ecosystem — from venues to suppliers — comes together with a shared purpose.
For clubs interested in working with Paladin, contact Michael Robertson at
michael@paladinsports.com or 0407 400 772.
Hundreds of clubs took part, and a few have already started reordering to wear purple every Friday rather than treating it as a one-day initiative.
